A Pioneer-ing Promotion

Marrying leading consumer brands and popular retail destination, The Table of Peace and Unity approached Pioneer Foods and Checkers to combine their collective strengths in aid of raising much needed funds for charity. This initiative culminates on Mother’s Day, the 13th of May 2012, with the annual Table of Peace and Unity event held on Table Mountain

The Pioneer Foods promotion will hit Checkers stores, country wide on Monday, 23 April. For three weeks consumers will be able to buy more than just a Pioneer Foods product – consumers will be contributing towards the wellbeing of an increasingly vulnerable part of our population – our children.

Participating brands such as Spekko rice, Sasko bread, Sasko flour, Puccini pasta, Weet-bix, Moirs biscuits, Liqui Fruit, Ceres, Mirinda, 7-Up, Mountain Dew, Lipton ice tea as well as Nulaid eggs will be clearly flagged in-store for consumer convenience.

Proceeds will go to beneficiaries, Bobbi Bear and COPESSA in Johannesburg and the Nceduluntu Sanctuary Trust, The Desmond Tutu HIV Foundation and the ‘City Angel’, Christine Booysen, who works with homeless children in Lavender Hill in Cape Town.

Now in its 11th year, the Table of Peace and Unity gather 700 people annually, including dignitaries, religious leaders, various celebrities, and members of the public. This year, Pioneer Foods and Checkers join the plea to help raise much needed funds for South Africa’s next generation.

For more information visit www.tableofpeaceandunity.co.za or www.pioneerfoods.co.za.

Media Contact

Deborah-Ann Sharwood
Manager, Group Communication

Glacier Place
1 Sportica Crescent
South Africa

Tel: +27 21 974 4156

Email me

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