PIONEER FOODS ANNOUNCES RECALL OF CERTAIN 100% APPLE JUICE PRODUCTS UNDER THE LIQUIFRUIT BRAND (IN SA, BOTSWANA, NAMIBIA) AND CERES BRAND (EXPORTS)

CAPE TOWN – Pioneer Foods is launching a recall of certain 100% apple juice products,
sold under its LiquiFruit brand in South Africa, Botswana and Namibia, and Ceres
brand in other jurisdictions.

"The health and wellbeing of our consumers is of absolute importance to us, and
hence when we identified the potential of a food safety issue, following in-house
standard testing and engagement with one of our local suppliers, we immediately
launched an internal investigation into all our 100% apple juice products" explains
Tertius Carstens, CEO.

The investigation to date, has confirmed that a limited quantity of apple juice
concentrate supplied to us, contained elevated levels of patulin. Based on these
results the company took the decision to launch the recall. Patulin is a naturally
occurring mycotoxin commonly found in apple juice concentrate and apple juice. The
recall is based on the presence of this mycotoxin (patulin) exceeding 50 parts per
billion (microgram/kg) which is the regulatory threshold.

"We have taken the decision, as a precautionary measure and with the interests
of our consumers at heart, to launch a recall of products produced from the apple
juice concentrate batch in question".

The following LiquiFruit 100% Apple Juice SKUs sold inside South Africa, Botswana
and Namibia
are affected, with the relevant batch and production codes below:

Product Name Single unit barcode Date Coding Image
LiquiFruit Clear Apple 250ml carton 60052599 PD 11.06.2021 /
BB 11.06.2022
LiquiFruit Clear Apple 330ml can 6001240225561 PD 07.06.2021 /
BB 07.06.2022
PD 08.06.2021 /
BB 08.06.2022
LiquiFruit Apple 300ml can 6001240239346 PD 21.06.2021 /
BB 21.06.2022
LiquiFruit Clear Apple 1L 6001048000339 PD 07.06.2021 /
BB 07.06.2022
PD 08.06.2021 /
BB 08.06.2022
PD 21.06.2021/
BB 21.06.2022

The following Ceres 100% Apple Juice SKUs sold outside of South Africa
are affected, with the relevant batch and production codes below:

Product Name Single unit barcode Date Coding Product visual
Export: Ceres Apple 4x6x200ml 6001240200018 PD 14.06.2021 /
BB 14.06.2022
PD 21.06.2021 /
BB 21.06.2022
PD 22.06.2021 /
BB 22.06.2022
PD 28.06.2021/
BB 28.06.2022
PD 29.06.2021/
BB 29.06.2022
PD 30.06.2021/
BB 30.06.2022
Export:
Ceres Apple Sparkling 275 ml glass
6 001240 222676 PD 14.06.2021 /
BB 14.06.2022
PD 15.06.2021 /
BB 15.06.2022
Export: Ceres Apple 12x1L 6001240100011 PD 17.06.2021 /
BB 17.06.2022
PD 18.06.2021 /
BB 18.06.2022
PD 21.06.2021 /
BB 21.06.2022
PD 22.06.2021 /
BB 22.06.2022
PD 28.06.2021/
BB 28.06.2022
PD 29.06.2021/
BB 29.06.2022
PD 30.06.2021/
BB 30.06.2022

Media Contact

Deborah-Ann Sharwood
Manager, Group Communication

Glacier Place
1 Sportica Crescent
Tygervalley
7530
South Africa

Tel: +27 21 974 4156

Email me

As the coronavirus (COVID-19) continues to spread throughout the world, at Pioneer Foods we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country.