Cereals, Accompaniments & Baking

The Cereals, Accompaniments and Baking business unit of Pioneer Foods is a key player in various segments of the food industry. The product range includes breakfast cereals, rusks, baking aids and desserts, and other emergent brands.

Breakfast cereals & rusks

Bokomo Weet-Bix is South Africa’s best-selling breakfast cereal. Together with our other household brands, Bokomo Corn Flakes, Bokomo Bran Flakes, Nature’s Source and ProNutro, helps millions of South Africans start every day. Our range of Bokomo Rusks come in a large variety of delightful flavours, from traditional Buttermilk to scrumptious Muesli, these moreish treats offer a little bit of happiness for the whole family.


Our range of accompaniments include Safari’s range of salads, John West Tuna and John West Salmon, as well as Smash Instant Mash.

Baking and desserts

Moir’s continues to be a leading brand in jelly, instant puddings, cake mixes and baking aids.


The brands that fall under this division are:

Bokomo Corn Flakes, Bokomo Bran Flakes, Weet-Bix, ProNutro, Right Start, Otees, FutureLife, Nature’s Source, Bokomo Rusks, Moir’s, Maizena, Smash and Werda.

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As the coronavirus (COVID-19) continues to spread throughout the world, at Pioneer Foods we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country.